Stephen Kosslyn is an experienced, thoughtful and insightful educator who is committed to deep and active learning. At the heart of this book are five key principles from the science of learning that will help to ensure that that taught materials stick in students’ minds: (1) deep processing, (2) chunking, (3) building associations, (4) dual coding, and (5) deliberate practice. For each, he offers not only suggestions but examples and exercises. This book is a solid and insightful read of value to faculty and instructional designers.