As COVID-19 continues to upend the normal social connections between students and professors — casual interactions during office hours, pre-class conversation, post-class questions — social media is emerging as a tool to maintain and improve those connections that are vital for student retention, academic development, diversity and inclusion.

In this interactive, one-hour webinar, Dr. Abdullah Al-Bahrani and Dr. Rebecca Moryl explore 10 social media strategies to maintain student-faculty connections during the mass transition to online education.

Participants learn how to:

1. Use social media to complement traditional communication
2. Find the platform of choice
3. Stay on brand
4. Recognize we’re all #InItTogether
5. Target the “whole” student
6. Use social media to engage students
7. Cross-promote their institution
8. Build a discipline co-educational space
9. Share discipline-specific content
10. Share student successes