Mark Nichols of the Open Polytechnic in New Zealand (formerly of the Open University, UK) has been engaged in transformation projects for a large part of his professional career. This thoughtful, engaging, and well-informed book captures the key components of the system and organizational level changes needed to effectively implement online learning as a strategy. Beyond incrementalism, the book challenges all engaged in thinking about the future to understand the current dysfunction of universities (and colleges) and to get to the systemic features that need to change. An excellent book that will challenge administrators, policy-makers, and instructors to ask some basic questions about mission, purpose, and action.