US Department of Education (2012). Enhancing Teaching and Learning Through Educational Data Mining and Learning Analytics: An Issue Brief.
Though directed at K-12, the paper provides some valuable insights to how analytics might be used in support of effective teaching and learning. If you ignore the K-12 context, this report is insightful, thorough and well worth a read. It was written in 2012, but has stood the test of time well. All that has happened since is that the data sets have got bigger, systems faster and we are far more aware of privacy, ethics and security than we were then.