Learning analytics is one of those developments much talked about and little used, at least in most institutions. Some are making extensive use of analytics, not simply for identifying students who appear to be struggling with their learning, but for improving learning designs. This team, which includes Andrew Barrett who leads the learning technology team at Shopify, looks at learning journeys and time as foundations for analyzing how students use their time and interact with online design. Their aim is to improve design by improving the fit between design and utilization. A refreshing approach, which shows promise.