Universities and colleges are sitting on substantial data-sets which, if used intelligently, could improve their retention and completion rates as well as the level of faculty and student satisfaction. Yet, so few are using the available data for planning, decision making and innovation. This book outlines both the benefits of analytics for improving our ability to help students and run efficient and effective organizations. It also provides examples of analytics in use and what impact their use has had. A strong collection of papers, which are still relevant and useful.