Paul LeBlanc asks a more important question than how universities should adopt AI: What purposes should they preserve or reinvent? Drawing on his experience leading Southern New Hampshire University, he offers strategic questions and practical frameworks for navigating technological disruption without losing sight of education’s core mission. The book addresses instructors, department chairs and institutional leaders, linking classroom change with policy and organizational strategy. Its optimistic account may understate some barriers to institutional reinvention, but its focus on purpose distinguishes it from more technical AI guides. Timely, accessible and especially valuable for leadership teams deciding what an AI-enabled university or college should become.