Van Rooij, S.W. (2017).The Business Side of Learning Design and Technologies. London: Routledge.
Administrators and policy-makers make assumptions about the costs and impact of online and distance learning, which are often not well informed by evidence. For example, many policy-makers assume that online learning represents a cost saving. It can if the business model used for delivery does not resemble that used for face-to-face learning – cost savings come from scale, not from the technology. This book will help all engaged in this work better understand the business side of the online learning business and provide practical tools. Not all chapters are helpful – the book is a little uneven – but there are enough substantial chapters to make this book worthwhile.
